Media Agencies

CapStrat
Capstrat provides strategic communications for the teen tobacco use prevention and cessation initiative and the TRU Campaign including: Overall message strategy, brand management, developing and producing paid media, designing campaign materials, generating earned media, and maintaining strong cooperative relationships with production vendors.

Capstrat provides grantees assistance with the following:

  • Evaluating media opportunities based on information provided by HWTF and its technical assistance providers
  • Securing earned media in the form of print, television and/or radio coverage (via direct involvement or the Capstrat Care Package)
  • Serving as an overall communications and message development resource

Stefanie Hirsh Cousins • Account Director
Phone: 919-828-1914
 
TRU Highlight Reel
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Media vendors support grantees efforts through various initiatives such as PR, Web site development, television and radio to maximize the potential of each region.
 
The materials can not be used by other groups or individuals within NC nor by anyone outside of NC without first getting explicit written permission from the NC Health and Wellness Trust Fund and its contractor. This program is made possible by the NC Health and Wellness Trust Fund and in conjunction with Tobacco.Reality.Unfiltered.
TRU Toolkit - Home Tobacco Reality Unfiltered - Website Health and Wellness Trust Fund - Website